Amsterdam meets denim
Denim tanned to chill.
Amsterdenim is a celebration of life in Amsterdam. Promoting every detail of the city, is what Amsterdenim stands for: innovative ideas, trading, typical architectural style, fashion. The brand’s designs represent the past and the future of Amsterdam. The connection to the past is expressed through the brown color of the products’ inner pockets.
Amsterdenim encompasses the sailboats with the brown sails which were used for transporting the turf and other materials required to build the houses, still standing today. It is no surprise that the first dungarees or working trousers (with the well-known rivets) were made of the same kind of fabric as the old sails. In later years, denim fabric was used for sewing working trousers. The collection has evolved into a series of denims for every occasion, from dressing up smart in Paradiso to a walk in Vondelpark. From the catwalks to the streets.
No compromise in tradition of tanning the fabrics. The recognizable details are the name, logo, buttons and dark blue yarn used for stitching.
Find the the city’s coat of arms (XXX), bridges, canals and pointed roofs all intertwined in the company’s logo.