A NEW IDEA OF LUXURY

Decrypting the quintessence of beachwear


IODUS: It all started one evening in 1997.

Alain Simon and Bernard Montagné, directors of MODE & Cie, created the brand IODUS and entrusted the artistic direction to Pierre Martinez, an independent stylist specializing in beachwear. During a meeting, the three friends take to dreaming of a new concept of swimsuits. Modern and racy, simple but refined, timeless and chic… The words burst forth and come to life in the form of sketches on a paper towel.

Perfection in cut and fabric is the core aim, whereas fashion is merely a pretext. Little by little, the positioning of IODUS asserts itself: to propose a range of essentials, which interpret the criteria of fashion of the moment in all elegance, without pouring into any excess. The designs are therefore studied to be irreproachable and to highlight the feminine silhouette. The style is clean and refined, sometimes graphic; the materials are of the highest quality, created in Europe for a flattering fit; each collection’s color palette is just right.

A refreshing idea of luxury, for immaculate and affordable products that allow women every summer to enjoy themselves without blushing. IODUS offers a selection of simple yet striking beachwear, for an impeccable silhouette.

VIEW THE SS17 COLLECTION

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