Unpretentious steps down the catwalk.


Flip flop has always been a family affair.

Founded by the family-run Bernd Hummel Holding, flip*flop the brand, is based in the German ‘shoe city’ of Pirmasens, located in a former shoe factory. From a family of two, flip-flop has become a family of a thousand, a big family full of emotions and positive experiences, surely a colourful one. The flip*flop brand is all about emotions and good vibes – happy, relaxed feet and happy people. The simplest shoe in the world, flip*flop is almost always the right choice. With an unpretentious air, it is always suitable for the red carpet, for weddings, for fashion outfits at the beach or in the city. It is a choice of high design standards and fashion expertise, guaranteed. Quality has always been the number one priority. Both the ‘original’ and ‘lifelong friends’ are subject to stringent quality testing and testing for hazardous substances according to German standards. The ‘originals’ use natural rubber straps, are 100% vegan and can be washed at 30°C.  Flip*flop is proud for its exclusive collaborations with premium brands, such as PORSCHE, Tamara Comolli, Adlon Day Spa, and personalized World Cup models for the German National Soccer Team.  And the success story just goes on.

MG Premium is a proud distributor for the Flip Flop brand in Greece.


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